Summer is one of the busiest seasons for events in Edmonton. As Canada's "Festival City", Edmonton breathes the excitement of K-Days, neighbourhood festivals, company picnics, golf tournaments, farmers' markets, and outdoor trade shows all season long.
Businesses have countless opportunities to get their brand in front of people in the summer. Branded apparel is an effective way to build visibility before, during, and after an event while creating a polished, recognizable presence.
If you're looking for custom screen printing Edmonton businesses and organizations can rely on for quality and value, summer is the perfect time to plan with Rise Promotions.
Why Screen Printing is the Best Choice for Summer Events
Screen printing stands out to show bold, custom designs that are meant to be seen from far across an event. It's a popular decoration method for custom t-shirts because it produces durable prints, excellent print quality, and vibrant colours that last.
For summer events, screen printing is ideal for:
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Large, eye-catching front or back designs
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Bright, vibrant colours that stand out outdoors
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Excellent durability through repeated washing
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Lower cost per piece on medium and large orders
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Faster production for simple one- or two-colour artwork
Custom t-shirt printing balances quality, visibility, and budget. So if you're ordering dozens (or bulk orders of hundreds) of shirts for volunteers, staff, customers, a sports team, or event attendees, custom screen printing is a cost-effective solution.
Screen Printing vs. Embroidery: Which Should You Choose?
What's the better investment, screen printing or embroidery? The answer depends on how your apparel will be used.
Embroidery creates a premium, textured finish that's stitched directly on the fabric and works best for:
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Corporate polos
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Executive apparel
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Jackets
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Hats
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Long-term staff uniforms
Screen printing is the better option for:
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Event t-shirts
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Volunteer apparel
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Promotional giveaways
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Festival merchandise
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Company picnic shirts
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Large logo graphics
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High-volume orders
If your goal is maximum visibility during an outdoor event, a large custom screen printing of your design across the chest or back simply delivers more visual impact than a small embroidered logo.
You may want to consider the direct to garment printing method, or DTG. This is best used with detailed artwork that mimics photography and also works well for a small order.
The Best Custom Apparel for Edmonton's Summer Events
Summer events call for comfortable apparel. Since Edmonton weather shifts from cool mornings to hot afternoons, lightweight garments are especially popular.
Our Edmonton customers routinely order custom apparel like:
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Classic cotton t-shirts for staff, volunteers, and promotional giveaways
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Performance moisture-wicking t-shirts for outdoor sports, charity runs, and golf tournaments
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Tank tops for festivals and fitness events
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Soft-style premium tees that recipients continue wearing long after the event
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Tote bags for trade shows, markets, festivals, and community events
Choosing durable, great quality apparel increases the likelihood that recipients will continue wearing or using your branded items. Especially if you have a giveaway package with a range of different shirt styles to choose from or branded tote bags that show your logo proudly.
Design Tips That Produce Better Screen Printed Apparel
One of the biggest advantages of screen printing is the bold, clean appearance it creates. However, the best results usually come from keeping designs simple and intentional.
Here are a few recommendations that help any custom printed artwork stand out.
Limit Colour Count
While screen printing can produce vibrant multi-colour artwork, every additional ink colour increases setup time and cost.
Promo shirts are most effective when they use one or two colour with strong typography or a memorable logo.
Think About Viewing Distance
People don't see event shirts up close.
Tiny details disappear once people are moving through crowds; large logos with bold lettering and uncluttered graphics can easily be seen from across festival grounds or outdoor markets.
Choose the Right Print Placement
A standard left chest logo works well for uniforms, but event apparel often benefits from larger designs.
Some popular placements for logos are:
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Full front print
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Full back print
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Oversized centre chest
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Sleeve logo combined with front artwork
Your printer can recommend layouts that complement the garment while maximizing visibility.
Select Inks Built for Summer Wear
Quality screen printing inks are designed to withstand repeated washing, sunlight, and everyday wear.
For outdoor events, durable plastisol or soft-hand water-based inks are commonly recommended, depending on the garment, artwork, and desired finish. Choosing the right ink helps the final product maintain vibrant colours even after the shirt becomes a favourite in someone's summer wardrobe.
When Should You Order?
July and August are among the busiest months for promotional apparel in Edmonton. Events fill the calendar, and production schedules get busier. Choosing from a local printer's available stock can prevent inventory delays.
While production times vary depending on things like artwork and order size, planning several weeks in advance makes for:
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Better apparel selection
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More colour options
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Time for artwork revisions
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Less risk of shipping delays
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Reduced stress before your event
If you have a fixed event date, start planning well before invitations go out. Early ordering gives more flexibility to add additional promotional products like hats or tote bags with your order.
Rise Promotions will always prioritize quick turnaround times for custom orders. Avoid the rush for custom t-shirt printing or high-quality screen printed apparel and start planning now.
Get Ready For Your Event With a Team That Knows Edmonton
Summer events arrive quickly, and production calendars fill just as fast. After more than 25 years serving businesses and organizations across Edmonton and Alberta, Rise Promotions understands the local event calendar and the seasonal rush that comes with it.
Whether you're preparing for K-Days, sponsoring a community festival, organizing a charity golf tournament, or planning a company picnic, the right custom clothing creates magic. helps your team look professional while extending your brand's visibility long after an event.
Working with an experienced local promotional products partner helps ensure your order arrives on time and looks exactly as expected. From selecting garments and refining artwork to the entire order process, Rise Promotions knows how to create magic.
Get a quote today and get your apparel before your next Edmonton summer event.